100 Best Instagram Hashtags for Different Types of Photos

I don’t know how I lived my social media life without hashtags. I used to think they looked thirsty, but as a content creator who relies on social media engagement, I don’t even care anymore. And it doesn’t matter what other people think, because at the end of the day it’s your Instagram.

Read also: 5 Simple Ways to Curate the Perfect Instagram Feed

On my main Instagram, I currently average 300-500 likes and 30 comments per photo with 2,800 followers. That’s an 11-18% like ratio, which is actually a pretty good number, and I wouldn’t be able to achieve it without hashtags. Before I started using hashtags in July 2016, I averaged around 200 likes and 3 comments with about 1,900 followers, which is a 10.5% like ratio, and 10 times less comments than I receive now.

More examples to give you a better idea: Sondre House’s Instagram has a little over 200 followers, and we average about 100 likes per photo, which is a 50% like ratio. One of our photos even randomly broke 300+ likes and 60+ comments, which probably wouldn’t have happened without hashtags. My food Instagram has about 60 followers, but averages 100 likes and 10 comments per photo, a 167% like ratio.

Anyways, my point of all this is that you should USE HASHTAGS. Instagram allows you to use 30 hashtags and tag 20 accounts, so you might as well take advantage of them. I’ve listed the best hashtags that work for me, along with accounts I tag to help get more likes or reposts. I use the hashtags under “Lifestyle” in conjunction with hashtags from the other categories I listed.

Lifestyle

Toronto specific: #toronto #yyz #416 #the6ix #the6 #thesix #torontoblogger #yyzblogger #canadianblogger #lovetoronto #torontolife #torontoliving #torontophoto #igerstoronto #torontoigers

General: #lifestyleblogger #blogger #instadaily #instagood #photooftheday #picoftheday #igers #justgoshoot #abmlifeiscolorful #visualcrush #candyminimal #theeverygirl #peoplescreative #vsco #vscocam


Food

Toronto specific: #foodtoronto #torontofood #torontofoodie #torontoeats #foodpornto #toptorontorestaurants #gastropost

General: #foodblogger #foodblog #foodporn #foodgasm #food #foodie #foooodieee #foodstagram #foodpics #delicious

Toronto specific accounts to tag: @toreats @tastetoronto @tastethesix @eatstoronto @to_finest @foodtoronto @tofoodfeed @tofoodies @torontofoodlovers @tofood @foodpornto @top_toronto_restaurants_ @gastropost @markhamfood

General accounts to tag: @feedyoursoull @eatfamous @food_ilysm @foooodieee @flatlayfoodies


Fashion

Toronto specific: #torontofashion #torontostyle #fashioncanadians #canadianstreetstyle

General: #fashionblogger #fblogger #fashionblog #bloggerstyle #styleblogger #styleblog #fashionista #fashion #fashionlover #dailylook #wiw #wiwt #whatiwore #outfit #outfitpost #ootd #ootdfash #ootdmagazine #ootdshare #stylediaries #styleoftheday #stylegram #styleinspiration #styleinspo #lookbook #lookoftheday #instafashion #streetwearaddicted

Toronto specific accounts to tag: @canadianstreetstyle @fashioncanadians @torontobloggers

General accounts to tag: @ootdmagazine @ootdsubmit @ootdwatch @ootdpage @ootdinsider @wearit_loveit @aboutalook @chictopia @outfitdailyofficial @classyandfashionable @streetstyleluxe @streetstyleoutfit @minimalook.style @minimalstreetstyle @stylez.nation @streetwearaddicted @denimaddicted_ @whiteaddicted


Flat Lay

General: #flatlay

General accounts to tag: @flatlays @flatlay_tips @flatlayforever @flatlaysquad @flatlaytoday @flatlaystyle @flatlayphotos @flatlaythenation @flatlayism @white_table_


Cityscape/Nature

Toronto specific: #streetsoftoronto #imagesoftoronto #narcitytoronto #1loveto #toptorontophoto #hypetoronto #toronto_insta #torontoclicks #torontoclx #thankyoutoronto #dailyhiveto #6ixwalks #discoveron #discoverontario #exploreontario

General: #heatercentral #way2ill #ig_color #moodygrams #createcommune #visualtraveller

Toronto specific accounts to tag: @streetsoftoronto @hypetoronto @toronto_insta @lovetoronto @torontoontop @torontoclx @narcity_toronto @torontolife @thankyoutoronto @6ixwalks @ontariotravel @explorecanada @canadasworld @imagesofcanada @canada

General accounts to tag: @heatercentral @way2ill_ @ig_color @moodygrams @createcommune @urbanandstreet @visualtraveller


Don’t forget to tag brands in OOTDs or flat lays, and restaurants in food photos! Do you have any specific hashtags that work for you? Let me know in the comments!

Jessica Lam

Jessica Lam

21-year-old media student, lifestyle blogger, and social media addict. Follow me + keep updated with my latest posts on Bloglovin & Facebook.
Jessica Lam

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  • Kari Jonard

    These are great! I’m not the best with hashtags on Instagram or on Twitter.

    • It takes time and practice! You’ll be a master at it in no time 😊

  • ‘I used to think it looked thirsty but now I don’t care’. HA! Best opener I’ve read all day. I do social media marketing for 3 companies, so I love the hashtags. Thanks for a very useful list!
    xoxo, erin | sandsunandmessybuns.com

  • Wow this is amazing, thanks so much for sharing. I have been blogging and doing insta for over 2 years. I have 4500 follower sand cant seem to break past 220 likes..most of my pics get about 170…so I cant wait to change it up with this info..!

    Valerie

    • I’d love to know if these hashtags worked for you! 😊

  • These are such great hashtag tips! I have trouble reaching enough people with my hashtags, but now I have some suggestions to try out. Thanks for sharing!

    Stephanie // SheSawStyle.com

    • Just be sure to max out all 30 to get the most engagement! I’m glad you found this helpful 😊

  • Mary mozingo

    Thank you for finding these out!! def need these hashtags for my pics!

  • Oh wow! This is an amazing list. I’ll be pinning this. Thank you so much!

    -Tia <3
    http://retouchingblog.com

  • Sarah Jean

    These are so helpful thank you! And I grew up across the lake from you in New York. πŸ™‚

    • Haha nice, I’m glad you found this helpful Sarah!

  • Saving this for future reference! Thanks!

  • Audrey Allure

    Great tips!

    (new URL!) http://www.audrey-allure.com
    xx Audrey

  • Candy Kage

    Wow you really know what your doing with this instagram stuff. Will be keeping this for reference.

    • Glad you found it helpful, Candy! 😊