It’s officially been two years since I started Diary of a Toronto Girl! It actually feels like it’s been years because so much has happened since I began my little blogging journey. Today I’m sharing with you guys what I’ve learned from blogging over the last two years!
READ ALSO: My One Year Blogging Anniversary
I never would have expected meeting so many other amazing creatives, working with brands I’ve loved and admired since childhood, or even being able to call my blog my “side hustle” (but I guess it’s a full-time thing since I’m not employed yet?) When I started Diary of a Toronto Girl, it was just a space for me to jot down and remember my little adventures with my friends!
It’s been quite a wild ride, and I’ve learned a lot over the last two years. I know there’s always more to learn, and I’m excited to continue this blogging journey. Without further ado, here’s what I’ve learned from blogging so far!
1. Be prepared for criticism – not everyone is going to like your content.
Whether it’s positive, negative, or even rational, you must be prepared to receive criticism. Your content won’t be everyone’s cup of tea, but that doesn’t have anything to do with you as a person. You can’t please everyone! When you put yourself out there on the internet, criticism is something you have to learn to accept.
2. Don’t get caught up in the numbers.
Numbers are important – I won’t deny that. But when it comes to a point where you become so obsessed, that’s when you need to take a step back. Blogging should be fun – it shouldn’t all be about stats.
READ ALSO: Why I’ve Lost Interest in Instagram
3. Write for your audience, not just for yourself.
For over a year, my blog posts were mostly about myself and my own life. I’ve realized now that while this is my “diary”, I want it to also be more than just posts about me. It’s important to provide some sort of value for your audience! Instead of titling a post “What I Ate in Toronto”, title it something more catered to your audience, like “5 Restaurants You Must Try in Toronto”.
4. It’s great to have new content, but focus on old content as well.
You might have great posts you’ve written months or years ago, but they’ll never be seen or shared if the photos are bad quality or the SEO is terrible. I’ve been going through old blog posts one-by-one over the last few months to revise content, update photos, and maximize SEO. After reviving and improving them, I re-share them on social media! My goal is to ensure that all of my blog posts are up to my current standards. I’ve had some pretty good successes reviving some of my older posts.
5. Learn what social media platforms work best for you and slay them.
According to Google Analytics, Pinterest and Facebook are how most people stumble across my blog, so those are the social networks I’ve been trying to focus on. The amazing thing about Pinterest is that you can gain consistent traffic for months just from one post, while a Facebook post is more of a one hit wonder. I recently discovered the magic of Tailwind for growing my Pinterest account, and you can get your first month free here.
What are some of the lessons you’ve learned from blogging? I’d love to know in the comments!
P.S. if you liked this post, you might like this post on 5 simple ways to improve your blog today.
Feature photo by Adam G.
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