What I’ve Learned After Two Years of Blogging

What I’ve Learned After Two Years of Blogging

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It’s officially been two years since I started Diary of a Toronto Girl! It actually feels like it’s been years because so much has happened since I began my little blogging journey. Today I’m sharing with you guys what I’ve learned from blogging over the last two years!

READ ALSO: My One Year Blogging Anniversary

I never would have expected meeting so many other amazing creatives, working with brands I’ve loved and admired since childhood, or even being able to call my blog my “side hustle” (but I guess it’s a full-time thing since I’m not employed yet?) When I started Diary of a Toronto Girl, it was just a space for me to jot down and remember my little adventures with my friends!

It’s been quite a wild ride, and I’ve learned a lot over the last two years. I know there’s always more to learn, and I’m excited to continue this blogging journey. Without further ado, here’s what I’ve learned from blogging so far!

1. Be prepared for criticism – not everyone is going to like your content.

Whether it’s positive, negative, or even rational, you must be prepared to receive criticism. Your content won’t be everyone’s cup of tea, but that doesn’t have anything to do with you as a person. You can’t please everyone! When you put yourself out there on the internet, criticism is something you have to learn to accept.

2. Don’t get caught up in the numbers.

Numbers are important – I won’t deny that. But when it comes to a point where you become so obsessed, that’s when you need to take a step back. Blogging should be fun – it shouldn’t all be about stats.

READ ALSO: Why I’ve Lost Interest in Instagram

3. Write for your audience, not just for yourself.

For over a year, my blog posts were mostly about myself and my own life. I’ve realized now that while this is my “diary”, I want it to also be more than just posts about me. It’s important to provide some sort of value for your audience! Instead of titling a post “What I Ate in Toronto”, title it something more catered to your audience, like “5 Restaurants You Must Try in Toronto”.

4. It’s great to have new content, but focus on old content as well.

You might have great posts you’ve written months or years ago, but they’ll never be seen or shared if the photos are bad quality or the SEO is terrible. I’ve been going through old blog posts one-by-one over the last few months to revise content, update photos, and maximize SEO. After reviving and improving them, I re-share them on social media! My goal is to ensure that all of my blog posts are up to my current standards. I’ve had some pretty good successes reviving some of my older posts.

5. Learn what social media platforms work best for you and slay them.

According to Google Analytics, Pinterest and Facebook are how most people stumble across my blog, so those are the social networks I’ve been trying to focus on. The amazing thing about Pinterest is that you can gain consistent traffic for months just from one post, while a Facebook post is more of a one hit wonder. I recently discovered the magic of Tailwind for growing my Pinterest account, and you can get your first month free here.

What are some of the lessons you’ve learned from blogging? I’d love to know in the comments!

P.S. if you liked this post, you might like this post on 5 simple ways to improve your blog today.

Lessons I've learned after blogging for two years.

Feature photo by Adam G.

Jessica Lam

Jessica Lam

22-year-old lifestyle blogger and social media addict. Follow me + keep updated with my latest posts on Bloglovin & Facebook.
Jessica Lam
  • Lauryn Mills

    CONGRATS ON 2 YEARS! I just hit 3! Dang the time flies!
    Thank you for the super helpful tips!

    • Thanks Lauryn! Congrats on 3 years!! 🙂

  • thesophiadiaries

    congrats on 2 years, and thanks for sharing these!! 🙂

  • Kimberly Hsieh

    I loved this post! Congrats on two years of blogging. I have yet to figure out Pinterest, but sounds like I should definitely start using it more!!

    • Thanks so much Kim! You should def start focusing on Pinterest as well – it’s amazing for continuous traffic!

  • Shani Ogden

    Congrats on 2 years blogging! I’m coming up on 2 years myself and I definitely agree with everything you shared.

    • Congrats on two years of blogging as well! 🙂

  • Sharon Glascoe

    Love these lessons! I think my favorite one is to write for your audience. So true!

  • Cathy Nugent

    Congratulations on year two of blogging! That is amazing! 🙂 I really loved all the wisdom you shared in this post. I’m definitely going to go revamp some old posts now!

  • Lauren

    Firstly, congrats! Such an accomplishment! And, secondly, thanks for your tips and wisdom. I’ve been blogging for under a year. So any advice from someone in the blog world longer then I’ve been is always warmly welcomed!



    • Thanks so much Lauren! Glad I could help 🙂

  • Congrats on your 2nd blogversery! I only recently just discovered your blog and absolutely adore it already!

  • Congrats on your blogiversary! These are great tips on blogging. SEO and Pinterest are so so so important when growing a blog. I’d love to see more bloggers focus attention on them!

  • Those are great tips, Jessica! I think it’s important to remember not to be too caught up in numbers. Numbers aren’t everything! Congratulations on two years of blogging!

  • Ashish Mesepam

    Be prepared for criticism! This is probably one of the most important cause once things go online, there’s always someone out there to point out your flaws. Congrats on making it 2 years.

  • Congratulations on your blogversary Jessica! Thank you for sharing these tips, couldn’t agree more on social media bit, numbers shouldn’t affect us as a blogger.


  • Gah I really need to go through my old posts – I’ve been putting it off for so long!
    And congrats on 2 years of blogging! Here’s to many more! :]

    • Hahaha it’s a grueling process, but once you get into it it’s not so bad! Thanks so much Deb!! 🙂

  • Denay DeGuzman

    Congratulations on your second-year blogging anniversary! I appreciate the great take-aways you’ve shared from your blogging experiences. For blogging as a business fulfilling our readers’ needs with helpful relevant content should be the main focus.

    • Thanks so much Denay! I completely agree!

  • On my old posts, sometimes I do revise the contents, update photos, and repost or re-link it in new posts. After all the alteration I re-share on too!!!! OMG –great minds thinks alike!!!!
    Your write up here is awesome, love it!
    instagram @grace_njio

    • Thank you Grace!! It’s a great way to gain traction on posts that didn’t do that well before too! 🙂

  • Jessica Battiato

    You have so much great insight! I love your idea of going back over old posts – some of mine need some TLC! Thanks for sharing and keep up that hard work!! XO


  • Vicki

    Thanks for the tips! I’m just getting started so it’s always helpful to hear from someone with experience.

  • These are great tips! I am guilty of being focused on numbers recently. My goal is to focus on creating quality content.


    Autum Love

  • Yes, these are all so spot on! Great post, girl.

  • Ashon

    Totally enjoy reading your post. I couldn’t agree more on many things you’ve said in this post, especially the first and the second points. I would like to hear more of your tips on how to grow pinterest account,

    xx Ashon

    • Thanks Ashon! Tailwind has actually helped a lot with growing my Pinterest account. I may do a post with some tips once I reach 1k Pinterest followers! 🙂

  • Great post! I’d love to hear your SEO tips!

    • Thanks Alexa! I’m still trying to get the hang of SEO, but I’ll definitely write some tips on it later on! 🙂

  • Annaleid

    So great to read your experience in blogging and what you’ve learned over these two years!
    xoxo Annaleid


  • Such a wonderful post! Blogging is a big hobby of mine and you most definitely get better at it as time goes by.
    Isn’t That Charming.

  • Happy Blogiversary! It’s amazing all the lessons you learn in such a short amount of time, but blogging is such an incredible journey. Congrats on all of the accomplishments so far! 🙂

  • Miriam Valdes-Carletti

    Congrats on the anniversary! 2 years is a great accomplishment 🙂 I’m only 4 months old and learning so much already! Thanks for the tips too

    • Thanks so much Miriam! Happy 4 months of blogging! 🙂

  • Your blog has reached such great tips! Congrats on your blogiversary, babe! Keep it up <3

    Enclothed Cognition

  • Lori Hawkins Jackson

    I think all of your lessons are things we all learn in blogging! My one year blog birthday is next week and I think the biggest lesson I’ve learned is to not be afraid to do the uncomfortable! That is where real growth has happened for me.

    • Happy early one year blogiversary! I definitely think it’s great to break out of your comfort zone when it comes to blogging as well!

  • Caitlin Patton

    YES. Don’t get wrapped up in the numbers and remember why you started in the first place! Such an important lesson for everyone, I have to remind myself of it too!

    • It really is easy to get wrapped up in the numbers – it certainly helps to sit back and remind yourself why you started!

  • These are all great lessons. The catering to your audience point is so important.


  • This is great! I recently started doing that with my old content as well! Love your work Jessica xo