The whole buying followers on Instagram thing is very controversial.
Some people who’ve been around on Instagram a long time argue “everyone was doing it back then”.
Some people prefer to buy their way into becoming an “influencer”, then start doing things organically.
I don’t agree with any of it myself, but I do see why people choose to buy Instagram followers.
While I do see the reasons behind why people buy followers, I think it’s very damaging to your brand.
Here’s why you should never buy Instagram followers.
Why you should never buy Instagram followers
1. You don’t want to trick brands who may potentially want to work with you
It’s a well-known thing that content creators get gifted products and get paid to promote products.
When you start having a larger follower count, brands will start wanting to work with you.
It’s not fair for sponsors to think they’re reaching an audience of 10,000 people when they’re really only reaching 1,000.
Plus, a lot of brands now include a clause in contracts (a legal document) that you can’t and can never have bought Instagram followers.
Which means you could be liable if they find out you tricked them with a false follower count.
2. Learning how to grow an account organically is a valuable skill
My goal as a content creator is to have an organic, genuine audience who actually engages with my content, and that’s not something you can buy.
It’s a lot of time and effort to grow organically, and it’s a valuable skill to know in the social media world.
There are tons of social media agencies out there, but there’s only so many that know how to grow accounts organically and authentically.
Because yes, it is a skill to be able to grow a business’ presence online – it’s called marketing!
Different strategies work for different accounts, but I have a general guide on how to increase Instagram engagement organically if you’re interested in learning more.
3. Buying Instagram followers will ruin your engagement
When you post a photo on Instagram, it’s only shown to a select number of followers.
If those people engage with your photo, Instagram shows it to even more followers, and so on.
If your photo is being seen by bots, they’re not going to engage with your photo, and you’re going to have reduced engagement.
So yeah, it’s botching your engagement rates.
4. It’s obvious when you don’t have real followers
It’s not very convincing if you get an average of 100 likes per photo and have over 10,000 followers.
Or, if you get 20 likes in the first hour of posting a photo when you have a large following.
You can also take a peek at someone’s followers or likes to see if they’re bots or real people.
Other people can tell if you have fake followers or engagement, and a lot of brands are also starting to catch on.
This also happens often with people who participate in loop giveaways, because the hosts usually buy followers for their participants.
5. It’s an achievement to be proud of
It’s not easy to grow an audience on Instagram, hence why there are so many guides and courses out there.
If it was really that easy to become Instagram famous with a million followers, wouldn’t everyone?
I may not have tens of thousands of followers, but knowing I’ve gained every single one of my followers from my own efforts makes me feel a lot more proud of it.
Why you should never buy Instagram followers:
- You don’t want to trick brands who may potentially want to work with you
- Learning how to grow an account organically is a valuable skill
- Buying Instagram followers will ruin your engagement
- It’s obvious when you don’t have real followers
- It’s an achievement to be proud of
If you’re looking for more Instagram tips, here are some other posts you might like:
- Instagram photo ideas if you have nothing to post
- The best Instagram hashtags to use for your photos
- Tips on how to take your own Instagram photos
- Helpful accessories for Instagram
- How to take good flat lay photos
- Tips on how to increase engagement on Instagram
- How I gained 1,000 Instagram followers in one month
- What to do if you’ve lost interest in Instagram
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