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This is Paradise mural on Queen Street West in Toronto - wearing Aritzia straw hat, white sleeveless mock turtleneck, military green wide leg pants, Converse One Star sneakers

Diary of a Toronto Girl is a lifestyle, travel, and fashion blog by Jessica Lam. Since its creation in August 2015, Diary of a Toronto Girl has garnered over 7.5 million pageviews and 6 million unique visitors.

If you’re a company or brand interested in collaborating, here’s what Diary of a Toronto Girl has to offer:

Website (September 2025)

  • Monthly pageviews: 25,000
  • Monthly unique visitors: 17,000
  • Newsletter subscribers: 888
  • Top countries: 59% Canada, 25% USA, 2% UK
  • Top regions: 46% Ontario, 6% Quebec, 5% British Columbia

Social (September 2025)


COLLABORATION OPPORTUNITIES


Diary of a Toronto Girl has partnered with 200+ brands over the last 10 years in the lifestyle, travel, food, fashion, and beauty categories.

If you feel your brand would be a good fit with Diary of a Toronto Girl, here are just a few potential ways we can work together:

Diary of a Toronto Girl does not accept text links or guest post submissions – please do not submit requests.

Have a collaboration in mind? Let’s do it! Email Jessica your ideas, campaign goals, and budget to [email protected], and we’ll talk details.

Note: All posts containing any sort of sponsored content will be marked with a disclaimer at the beginning of the post. Any reviews or content created by Diary of a Toronto Girl will reflect our true opinions, and there is no guarantee of a positive review.


PORTFOLIO


Icefields Parkway in Banff, Peyto Lake in Banff, Emerald Lake in British Columbia