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This is Paradise mural on Queen Street West in Toronto - wearing Aritzia straw hat, white sleeveless mock turtleneck, military green wide leg pants, Converse One Star sneakers

Diary of a Toronto Girl is a lifestyle, travel, and fashion blog by Jessica Lam. Since its creation in August 2015, Diary of a Toronto Girl has garnered over 7 million pageviews and 4 million unique visitors.

If you’re a company or brand interested in collaborating, here’s what Diary of a Toronto Girl has to offer:

Website (April 2023)

  • Monthly pageviews: 34,000
  • Monthly unique visitors: 17,000
  • Newsletter subscribers: 1,000
  • Top countries: 54% Canada, 28% USA, 2% UK
  • Top regions: 38% Ontario, 8% Quebec, 4% British Columbia
  • Demographics: 69% female, 23% aged 25-34

Social (April 2023)


Diary of a Toronto Girl has partnered with 150+ brands over the last 8 years in the lifestyle, travel, food, fashion, and beauty categories.

If you feel your brand would be a good fit with Diary of a Toronto Girl, here are just a few potential ways we can work together:

Diary of a Toronto Girl does not accept text links or guest post submissions – please do not submit requests.

Have a collaboration in mind? Let’s do it! Email Jessica your ideas, campaign goals, and budget to [email protected], and we’ll talk details.

Note: All posts containing any sort of sponsored content will be marked with a disclaimer at the beginning of the post. Any reviews or content created by Diary of a Toronto Girl will reflect our true opinions, and there is no guarantee of a positive review.


Icefields Parkway in Banff, Peyto Lake in Banff, Emerald Lake in British Columbia