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About

Calii Love mural in Toronto

About Jessica Lam, the Toronto blogger

Howdy, friend! My name’s Jessica and I’m the writer behind Diary of a Toronto Girl, one of Toronto’s top lifestyle blogs.

I was born and raised in Toronto, and I pretty much plan on staying in this beautiful city forever. I love to travel (especially within Canada), but nothing beats coming back home to Toronto!

In 2017 I graduated from Ryerson University’s RTA School of Media, and I’ve been blogging full-time since 2018.

I’ve written articles about Toronto for publications including Lonely Planet, Culture Trip, and Narcity Canada, and you can peep them out on my portfolio website!

Most of my free time is spent binge-watching TV shows (most recently Clickbait, The Challenge & Survivor), curating my Instagram feed, and cooking up new recipes from Pinterest.


About Diary of a Toronto Girl: a Canadian lifestyle blog

I started Diary of a Toronto Girl in the summer of 2015 to document my adventures with my friends. It’s since become both a diary of my own life and a resource for all things lifestyle, reaching over 1.2 million unique visitors in the last 6 years.

While Diary of a Toronto Girl is a blog mainly about lifestyle, I occasionally write about my other loves: fashion, beauty, travel, and food! I’m passionate about a lot of things, which is why I pretty much talk about anything and everything on here.

My goal is to inspire you to break out of your comfort zone, be your absolute best self, and work hard to achieve your dreams.

Diary of a Toronto Girl is a space full of positivity and good vibes. Feel free to stick around for a bit!

If you want to know more, here are 50 random facts about me, and here are some of my press features.


Connect with me

Feel free to keep up with me via my weekly newsletter, where I share my latest blog posts and other fun stuff, or drop me a line at [email protected].

I always love hearing from and connecting with you guys, as well as hearing your feedback!

You can also follow me on Instagram, TikTok, Twitter, Facebook, and Pinterest.


New to Toronto?

Here are my most popular guides on Toronto:

Jessica Lam | Toronto lifestyle, fashion, beauty, and travel blogger | Diary of a Toronto Girl, a Canadian lifestyle blog